Your Virtual Fitness | Marketing & Branding
Your Virtual Fitness is an online training program designed to help you meet your fitness goals through personalized fitness routines, online coaching, and accountability. YVF is managed and directed by Jeremiah Forster. He has been working with clients in a gym setting for over 15 years and have been consulting clients via the internet virtually and email for over 10 years.
Jeremiah approached us looking for help created a new design hierarchy for his website and narrowing the value proposition he offered his clients. Jeremiah is an expert in his field and has written many articles on fitness training. At the time we began working with him, Jeremiah was trying to grow his business while managing four websites with consistent content. So we sat down with him to hear his business plan and what mattered most to him. With a foundation of “do one, do one thing well,” we created a plan to focus our attention on building Your Virtual Fitness.
The first step was to analyze the current website and all of the pages it consisted of then narrow down what mattered most. Your Virtual Fitness had a lot going on and a lot of valuable content, but we had to focus on what really mattered. Creating a design hierarchy is like going on a treasure hunt. If X marks the spot, we need a treasure map to find X. For YVF, the X was getting the client to be willing to give YVF a chance (for free) and learn what Jeremiah can really offer. The steps to discovering what X was had to be clearly laid out so that visitors could find relevant information quickly and increase time on site.
Creating a new pricing structure that offered great value and free incentives was implemented to help potential clients learn what YVF is all about without any risk or cost to them. Then we reorganized the content on the site to cut out redundancy, clearly road map the visitor’s path to get fitness tips and free cooking recipes, and join a virtual community of other people looking to change their lifestyle.
We also helped Jeremiah to create promo video to explain what how virtual training is a better alternative than paying for a trainer in a gym. This video was moved onto the homepage of the site and made readily available.
Jeremiah was an incredible client who became a friend that offers a valuable service all of us could use. Even if you can’t afford to pay for virtual training, check out his website as he offers great insight to help you meet your fitness goals. In fact, he offers a 14 day trial so you check out all his services and in that he even offers an opportunity to talk directly to him via Skype or phone so you can put together a fitness routine.