NO TO THE QUO




Marketing Improvisation: Advertisers & the Super Bowl Blackout


How can you possibly be prepared for the lights to go out at the Super Bowl? Oreo did just that. After 34 minutes, the lights were restored to the Mercedes-Benz…
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Branding & Design Social Media




Beyond Branding: A Look at Red Bull Stratos & The Jump


Imagine a company; but not just any company, a very special company. This company created an entire industry around its product. The creator was so confident in his product that…
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Branding & Design




Developing an Audience


It seems with each passing day, every company wants to have their own social media presence. Every company wants to have a place where their audience comes for information, engaging…
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Branding & Design Social Media




Social Media In Other Industries


Many corporate giants do not have a history of being agile in changing environments, adapting to new technology, or lets be honest, innovating. Not all large corporations are this way,…
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Social Media




Postmodernity in Marketing


Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new app, the best new SEO, the best way to create…
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Branding & Design




A Picture Is Worth a Thousand __________?


As humans, our visual sense is one of the strongest. We process everything about the world, through our eyes. Visual media is universal, crossing the boundaries of geography, culture, language,…
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Branding & Design Social Media Web Design




Know Your Audience – Know Your Channel: McDonalds Stories


McDonalds Social Media: McDStories In January, McDonalds launched a creative campaign to get organic Twitter interaction from happy customers by using the hashtag #McDstories. They wanted customers to tweet their…
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Branding & Design Social Media




Organic and Free Range: Why YOU Need to Care About Social Media!


Organic. Free Range. Buzz words? Sure. But do they matter to social media? More than you know! WHY DOES THIS ARTICLE MATTER? It’s about YOU! This article matters because ultimately…
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Social Media




Instagram, Facebook, and Camera Oh My!


We all know and love Facebook with its features and functionality, but most importantly it has become the social media for the people. Facebook has connected the world like no…
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Social Media




How Social Media Has Changed the Olympics


The 2012 Olympics have been dubbed the “Twitter Olympics” and this title seems quite accurate. There were more tweets in the opening ceremony than in all of the 2008 Bejing…
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Social Media