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Category: Branding & Design



How Important is Marketing to Your Business?


Recently I really got into the new show Legion. For those who aren’t familiar, it’s a mind-bending show about a guy who thinks he’s crazy but actually has latent psychic…
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Branding & Design



Finding & Engaging Your Target Market


Maybe this has happened to you. Imagine you’re having a lengthy chat on the phone. Maybe it’s with a loved one or maybe you’re trying to sort out important details…
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Branding & Design



Warped Vinyl and Jargon Copy: The Case for Investing in Great Content


I’ve been collecting vinyl records for about 12 years now. That’s a lot of time spent flipping through bins, flipping over records, and flipping out whenever I find some ‘holy…
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Branding & Design



How Sponsorship Can Strengthen Your Brand


Sponsorship marketing is defined as the financial or in-kind support of an activity in order to improve a company’s public image, attract new customers, increase profitability, and meet business goals.…
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Branding & Design



Marketing Firm Versus DIY Marketing: Which Is More Beneficial?


  If you don’t put your brand there for customers and clients to find you, your business will suffer. That’s why marketing needs to be a priority. Once you’ve embraced…
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Branding & Design



What Makes a Marketing Firm the Best Fit for Your Business?


While we stay true to our ideals and seek companies, products, and services that speak our language, the way we hear the messages is always changing. Sometimes they change rapidly.…
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Branding & Design



6 Tips to Writing the Best Call to Action


How did you get someone to do you a favor? You can’t just sit around and wait for them to figure out that you need something. It also makes no…
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Branding & Design SEO



Encouraging Employees to be Brand Advocates


Employees are, and always will be, vital to a business’s growth and development throughout time. In order for your business to grow in the direction you want it to, it…
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Branding & Design Careers



Why Companies should seek out Millennials


The Millennial generation has gained a horrible reputation – they’re known for being rude, impatient, and lazy. However, this reputation shouldn’t stop your company from advertising to the younger generations,…
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Branding & Design



Vine is Gone but Not Forgotten


It looks like Vine’s six seconds of fame are up. The Twitter-owned video platform announced today that they will discontinue their mobile app in the coming months. Logging onto Twitter…
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Branding & Design