We are all used to seeing ads pop up on Google, Instagram, Twitter, and Facebook. Pretty much every other site online we see ads. Sometimes they seem eerily accurate, completely useless, or even inappropriate. Google decided it’s time for the consumer to have a little more say in which ads they see.
Google wants to change the advertisement game by adding “advertiser pages”. This better explains why these ads are for the user. Additionally, their involvement in which ads they see. Users will also learn more about the advertisers themselves.
Do you use Google to advertise for your business? Do you use Google ads to find new products and sites? You should keep reading! In this article, we discuss exactly what advertiser pages are. Moreover, what they mean for businesses and users, and why Google is so excited about them.
Advertiser pages are potentially going to affect business marketing as well as Google users.
Although businesses will be the only ones who need to change their current system. Advertisers will now first have to verify their pages before Google offers their ads to consumers. This is instead of simply uploading ads at their leisure,
Once they do, Google offers a “why this ad” option on every one of their promotions. This is so users can read why they see these ads more often. Moreover, they will learn a little more about the company. This includes its name and location, and any other ads they recently published.
Users can select a “stop seeing the ad” option if they feel it is irrelevant or inappropriate.
Google wants to create a more transparent ad experience for their users, as well as promote consumer engagement so businesses can be sure their advertisements are seen and are sent to the right people.
Google claims this new development benefits both the consumer and the advertiser. Google has encountered quite a lot of policy violations in advertisements. With that, the new verification system ensures the guidelines are more strictly followed.
What does this mean for businesses? Well, legitimate businesses will likely thrive with the new system. Their ads are more prominently featured over the second-tier companies. Basically over those who did not apply to or pass the verification.
However, they will have to engage in a few extra steps to do so (e.g. the verification process.)
Fortunately for advertisers, once they complete the verification, they can continue to create and post the ads.
In addition, their previous ads will no longer be lost in the shuffle. When a user clicks on the “about this ad” option, all the ads from that business from the past 30 days will be displayed.
With the new option for users to opt-out of certain ads, ad space will not be wasted on uninterested consumers.
It’s fairly obvious that to businesses with integrity, advertisement pages aid their user engagement, traffic, and purchases, but what about the users?
Advertisement pages give more knowledge and control to the user in regards to the ads they see displayed every day.
With more transparent ads, the users easily determine if they are authentic and legitimate before continuing on to the recommended page.
Everyone can quickly access the brand name and company location before leaving the safety of the Google search page.
They can now also determine for themselves if an ad is applicable to them, and easily click “stop seeing this ad” if it isn’t.
Users can also report an ad as violating Google’s policies. Although most people don’t fully understand the rules of Google advertisements, if something seems a little fishy, it’s easier to give immediate feedback and Google can assess the potential problem.
Once again, there don’t seem to be a lot of downsides to the new advertisement pages. However, Google isn’t known for being a completely altruistic company, so you may be asking yourself, what’s in it for them?
Even though it seems Google has complete control over the internet, they do still have some competition. Other popular search sites are closing the gap when it comes to technology, as it is now easily accessible to almost everyone who has a computer and can code.
This new push for ad transparency and business legitimacy within advertisement pages is just another way in which Google shows initiative to continue to keep their consumers and advertisers happy.
As they put it: “we’re committed to creating a trustworthy Google ad experience, and enhanced ad disclosures represent the next step in that journey. We will continue to work towards helping our users have greater control and understanding over the ads they see.”
Although this seems extremely kind, Google still wants to stay at the top of the pack, and to do so, they constantly think up new ways to enhance the user and business experience to keep their site the most visited one in the world.
Google already initiated the new phase of transparent advertisements
They claim to have verified companies in 90 countries, and experts expect the program to be fully functioning in 2022.
In fact, if you want to give it a try and see what you find, you may already be able to select “about this ad” on your device right now.
As we have come to find in technology, some new innovations change our entire lives, while others simply pass by unnoticed by most of the world’s population.
While it seems like a great idea, we have to wait and see if advertisement pages really do enhance the user experience, site traffic, and consumer engagement!
If you need support on running Google ads for your business maximizing Google Ads Advertiser Pages, No to the Quo can help you out.
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