It’s vital for you to be able to measure the results of your social media marketing and campaigns. While the need for numbers and metrics are vital, there are some…
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Social Media
If you’re the social media manager and you are doing your job effectively, than you are likely not too bad at multi-tasking. It’s a job requirement. One of the most…
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Social Media
This isn’t a blog about taking the marriage plunge, or about Jim Morrison’s band. We’ll leave that to the marriage and rock ’n roll history experts. But it is about…
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Social Media
“Where there is no vision, there is no hope.” George Washington Carver It sounds a bit dramatic related to social media, but it's true. If you don’t have a solid…
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Branding & Design
Social Media
Historically, Hollywood events have not been very successful at integrating real-time social media into their programs; that is until this year. If you didn’t watch the Grammys, not only was…
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Social Media
How can you possibly be prepared for the lights to go out at the Super Bowl? Oreo did just that. After 34 minutes, the lights were restored to the Mercedes-Benz…
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Branding & Design
Social Media
Marketing IS business. Everyone has an opinion about marketing, about what is the greatest ROI, what is the best new app, the best new SEO, the best way to create…
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Branding & Design
The 2012 Olympics have been dubbed the “Twitter Olympics” and this title seems quite accurate. There were more tweets in the opening ceremony than in all of the 2008 Bejing…
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Social Media
This is a recap of the presentation I have to the RLO Training groups. This was on April 19th, at 9 am PST. For over two hours we covered what…
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Social Media
Kony 2012 is a Social Media Case Study For the Masses March 6th, 2012, social media addicts and meme creators got their new explosion of fodder for their various channels…
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Social Media